Brice Design Consultants


The Carphone Warehouse

While working at Godsmark Gordon, Ian Brice and his late colleague – the highly talented and much loved and missed Hamilton Godsmark – were recommended to Charles Dunstone, Managing Director of The Carphone Warehouse who then owned two shops.

Hamilton and Ian produced and implemented the design concept for a new shop and then, over the next five years, project managed the roll-out of 180 branches throughout the UK and in Paris, increasing their team to twelve strong in order to do so.

During this exhilarating yet challenging period, they saw The Carphone Warehouse grow from a small business to a major force in retailing, with landlords vying to gain them as anchor tenants, and some retail park developers erecting bespoke buildings to Godsmark Gordon’s design.

Main contractors included Primero Contracts, Three-Met Shopfitters and Interiors 2000.